Dr Busayawan Lam
Reader
Michael Sterling 156
- Email: busayawan.lam@brunel.ac.uk
- Tel: +44 (0)1895 266592
Summary
Dr Busayawan Lam is the Senior Tutor and Deputy Head of Brunel Design School (Teaching). She specialises in the areas of New Product Development (NPD) process, Innovation Strategy and Management, and Design Strategy.
She was trained in Industrial Design at Chulalongkorn University, Thailand, and practiced as a product designer in a small-and-medium-sized exporter company in Thailand. She later obtained MSc Industrial Design at University of Salford and PhD Design Research at 村花论坛. She worked as a researcher at the National Metal and Materials Technology Centre (MTEC) Thailand. She has many years of experience studying user requirements, ascertaining design trends and recommending strategic design directions for a variety of organisations ranging from a domestic general hospital equipment producer to a global electronics company. Her current research interests include co-design, community-led design and social innovation.
Qualifications
Senior Fellow (SFHEA)
Responsibility
- Deputy Head of Brunel Design School (Teaching)
- Senior Tutor
- Recognised Programme Developer (RPD)
- Leaders of 4 undergraduate blocks (DM3701, DM3802, DM3803 and DM3804) and 4 postgraduate blocks (DM5555, DM5558, DM5562 and DM5601)
- Members of Department Management Board
- Academic Lead of Design Factory London
Newest selected publications
Fayyad, N., Lam, B., Evans, R. and Choi, Y. (2024) ''.DRS2024. Boston, MA, USA. 24 - 28 June. Design Research Society. pp. 1 - 21. ISSN: 2398-3132
Kwon, H., Choi, Y., Zhao, X., Min, H., Wang, W., Garaj, V. and (2024) 'How immersive and interactive technologies affect the user experience and cultural exchange in the museum and gallery sector'. International Journal of the Inclusive Museum (IJIM), 0 (accepted, in press). ISSN: 1835-2014
et al.Bejrananda, M., Lam, B. and Choi, Y. (2023) 'Value Co-creation for Strategic Development in Public Service: A Study of the OTOP Programme in Thailand'.10th IASDR Congress (IASDR 2023). Milan, Italy.
Kwon, H., Choi, Y., Hua, M., Garaj, V., Lam, B., Wang, W. and (2023) ''.ICED23 - 24th International Conference on Engineering Design. Bordeaux, France. 19 - 28 July. Cambridge University Press (CUP). pp. 3691 - 3700.
et al.Kwon, H., Choi, Y. and Lam, B. (2022) 'A Comparison of design interventions in social enterprise ecosystems in the UK and South Korea'. Archives of Design Research, 0 (submitted). ISSN: 1226-8046